10A - Elevator Pitch No.1

9A - Testing the Hypothesis, Part 2

Who: Based on some of my interviewees, being unhappy goes more out there than anyone can imagine. That it is not just people our age or near our age but younger and older people as well. Two of them said that being unhappy can affect kids and old people and not just certain ones. One of these interviewees said that their grandpa just lost his wife to health issues and he hasn't been the same ever since. They constantly have to talk him and keep in touch with him. The other three interviewees all had different answers but somewhat similar. One of them said that it is only certain people that are unhappy while another said it is the type of person you are. Some people are just unhappy in general. My last interviewee had nothing to say really. That everyone is happy and that if you're unhappy it's because you made yourself like that. When asked about the solution, everyone agreed that it would help since everyone loves dogs. But they also questioned the idea because what if it doesn't always work.

What: This need is different because it has never been done before, at least that's what the interviewees said to me. That this idea is better than most ideas that have been proven wrong at one point.

Why: I don't believe that this need is different whether you're a outsider or insider because both are looking a solution to become happier in life and not go back to be unhappy. To forget everything that has ever made them unhappy and prevent it from coming back. They want to try a new method that will help them now and in the future.

Inside the boundary                                              Outside the boundary
People around the same age             - who -                  Anyone that is nowhere near the age of the insiders
Try a new method that helps            - what -                 To eliminate unhappiness once and for all
To try a new and improve method that will actually help with being unhappy (why)

8A - Solving the problem

The opportunity I came up with is being unhappy. Many people are unhappy with themselves, in life or for some other reason. I truly believe that everyone is unhappy at one point in their life but lately I have been proven wrong. My mindset has changed about this situation. It is only certain people that are unhappy for certain reasons, these reasons are legit.

I really do not have a solution to this opportunity but I do have an idea. What if we have a place where we can be with dogs for free. Like we can check them out like if they were a book. We can go pet them, walk them and even take them home with us. By doing this it light up the people moods when feeling unhappy or some other type of mood. I mean who doesn't like being around dogs. Another idea or solution is to have a place where people have the same kind of unhappiness in their life. If you're unhappy then go to that specific location and meet up with someone that is going through the same thing as yourself all at the same time. Talk about it with them and see what you guys can do to help each other and prevent this from happening again.

7A - Testing the Hypothesis (Part 1)

Opportunity - Many people are unhappy with their life at one point and some take a horrible route to become happy again.

• The who - Everyone in the world
• The what - Being unhappy in any situation
• The why - Some people take a bad route to being unhappy and it takes a toll in their lives

Testing the who - It's not some people who feel unhappy but everyone. It's not just here in America either but all over the world. It's not just certain people but both male and females, whether you're young or old.

Testing the what -  The majority of the people who are unhappy become unhappy because of a certain situation in their lives. It could be because something did not go their way or something happen out of nowhere to make them unhappy. Whatever the case is, everyone becomes unhappy at one point in their lives.

Testing the why - Why do some people take a negative route when they are unhappy is something I really do not know. They are many ways to prevent that specific route but not everyone is the same. Some choose that route thinking it will help but it doesn't. Others have no choice.

Interview #1 - During this interview, the interviewee (regular civilian) said that not everyone is unhappy. That it is only certain people in this world. Which could be true but no one knows for sure. That you're only unhappy when something doesn't go your way. As you get older, you then realize why things happen in life. It's up to you to decide what you're going to do about it.

Interview #2 - In this interview, I have a friend that just got the most horrible news a brother can have. His younger brother was hit and ran over at a street light. No serious injuries but it is something that affects you in many ways. This is a situation that happen out of nowhere and it is very different from other stories. The difference is that in this interview, the interviewee is not unhappy but sad. He hasn't fallen in depression at all. He said that people need a reason to be unhappy like himself for example and that it is only certain people as well. That you have to tighten up and pull through. Have a positive mind and things will come out fine later on.

Interview #3 - This interviewee is an ex military person (army). She thinks it is only people that are in the military that should be unhappy. That their life is worse and it is nothing compare to regular human beings. They go through a lot and no one knows about it or understands them at all. The only choice they have to get through it is to drink and smoke. Something that takes a toll on your body over time and can even kill you if you don't do anything to stop.

Interview #4 - This interviewee is also an ex military person as well (marine). This person also said that it is only people in the military that are unhappy. They go through worst things in life than an average human being. That some of them come out really mess up from it and that no one can help them from what they are going through in their minds. The only way to help themselves is to drink everyday and all day for the rest of the years that you're there for. Some them take an even worst route by killing themselves to get it over it. No help leads to this at times.

Interview #5 - My last interviewee is a college student. He said that everyone is unhappy in their lives. That some start at a very young age and continue until it is overcome, most of the times it is not like that. It is not just certain people or certain situations as well. It could be any and every thing that could make people unhappy. The only way to overcome this to talk to people about your life or forget about it all at once.

Based on my interviews, I notice that almost everyone had the same response. That is only certain people in this world that is unhappy. Those who are unhappy, have a reason to be like that. That it is sometimes easy to overcome this if you have a positive mindset. Only the strong survive, I feel like this goes for everyone though. The people who are unhappy need help because they don't know what else to do. That they are done being in that situation. This surprised me a lot. I would think that it will be everyone who ought to be unhappy but I was wrong. Only time will tell if I was correct at one point.

6A - Identifying Opportunities in Economic and Regulatory Trends

Economic trend - America is declining in global economic power

• https://www.thebalance.com/top-usa-future-economic-trends-3305666
• I believe that this opportunity exists because their is proof to the situation. It has been proven that the power of the U.S has fallen over the years compare to other countries around the world. The other countries played it smart and are now gaining more power each and everyday with no signs of slowing down.
• I think the customer with this opportunity will be the U.S as a country. Those who work in a field related to the global economy. Their are many people involved in this mess that the U.S is currently in. If nothing is done, we are never going to be up again like we use too.
• I do think this opportunity will be difficult to exploit because we just started recovering from the recession that happen a few years ago. We haven't really found a solution to bounce back from it and become the country we once were. We are losing power while others continue to grow from it.
• I think I saw this as opportunity because of China. I've been hearing a lot about how China has improved over the years compare to us. We still are not even close to catching up to them. That China is creating more and more jobs than us. 

Economic trend - Nearing full employment

• https://www.jpmorgan.com/commercial-banking/insights/six-key-economic-trends
• I truly believe that their is an opportunity in this situation because of facts given. The unemployment rate is declining each and every year. 
• I think the American government has this opportunity. It is based on the on going changes to make this opportunity exist and the improvements they are making everyday. 
• I think this opportunity will be easy to exploit because they are more and more jobs being created for the American people. It is making part-time employment disappear quickly. 
• I saw this as an opportunity because of what Donald Trump has done as a President. Ever since he came to office the employment rate increased fast. It's only going to get better from here. 

Regulatory changes - Sales tax

• https://www.businessnewsdaily.com/7671-regulatory-issues-changes.html
• This opportunity exists because everyone needs to pay sales taxes. No matter what business you do. It is the law for everyone.
• The customer that has this opportunity is the U.S court system and government. They have the ability to change this law on taxes for the citizens of the U.S.
• This opportunity will be very difficult to exploit because some people will find a way to avoid paying sales taxes to the government. Or some will just forget in general. 
• I saw this as an opportunity because not everyone has sales taxes. I think because they do not want to lose more money.

Regulatory changes - Healthcare

• https://www2.deloitte.com/us/en/pages/regulatory/articles/center-for-regulatory-strategy-outlooks.html
• This exists because the healthcare system is a mess and their is no sign of improvement. I think it will get worse within the years to come.
• The American people has this opportunity because of how expense the drugs are in order to obtain them. They need it but prices are so high nowadays.
• I believe this opportunity will be very difficult to exploit because the drugs are so high and expensive for an average customer. Their is no signs of being lowered or a solution that is very good in my opinion. 
• I saw this as an opportunity because of my mother. She has high blood pressure and requires drugs to maintain a healthy life style. The good thing is that it is very cheap so she can afford it unlike other customers who pay more. 

4A - Forming An Opportunity Belief

I think their is an unmet need in regards to people who are unhappy within their lives and preventing it. Anyone can have this need but not everyone in my opinion. I feel like their is more people that are happy than being unhappy but I could be wrong. I feel like this need has always existed but it is also new. New to the people that have never been unhappy in their lives before. I believe people are meeting this need when they are doing something they love to prevent situations like this or other ways they can think of. I will say that 25% of this opportunity exists in the population.

#1 - Jose (college student at SCF)

• Have you ever been unhappy at one point in your life? Not really but I'm sure at one point I will because of how life goes.
• When did you become aware of this need? I guess as grow older you start to realize stuff and how life treats you sometimes. 
• Is it all the time? It's only certain times. Only when things do not go your way in life.
• What do you do to prevent this from happening? I play soccer with my friends or come to watch them play. I spend time with them.  
• Are you happy with your solution? I mean yeah, it helps me take my mind off it. 
• Who do you think has this need? Everyone or certain people? I think everyone has this need because not everything goes the way you want to go.
• Has this always existed? Yes.

#2 - Johan (Soccer player)

• Have you ever been unhappy at one point in your life? Yes I have, just recently as well. All because of relationship I had with a woman that I known for a long time now.
• When did you become aware of this need? I became aware of this need when I was 17 years old. 
• Is it all the time? I think it's only certain times of the year when certain things happen in your life.
• What do you do to prevent this from happening? I communicate with close friends and most importantly family. 
• Are you happy with this solution? I mean it's the only solution in my opinion.
• Who do you think has this need? Everyone or certain people? I think certain people have this and not everyone because of certain reasons in life.
• Has this always existed? No, I think it's something new. As time goes by you get older and it gives you more a reason to be unhappy in life.

#3 Michael (U.S marine)

• Have you ever been unhappy at one point in your life? Yes, ever since I join the marine corps I've been unhappy and it continues to this day.
• When did you become aware of this need? I became aware of this need when I actually started the marine corps. It was in boot camp when I realized that I made a mistake. I did not like it from that point on. It made me unhappy with my new life as a marine.
• Is it all the time? Yes, it's all the time because I am nowhere near my friends and family. I have no one but my wife but that's not enough at times. I live in Japan, it gets very lonely out here. 
• What do you do to prevent this from happening? I drink. I use to drink all day and everyday but I cut back now. I only drink on the weekends now. I started to workout again as well. 
• Are you happy with this solution? With the drinking part, no, but with the working out part then yes.
• Who do you think has this need? Everyone or certain people? Everyone who is a marine.
• Has this always existed? No, it is new but only when you make a mistake in life that makes it unhappy for yourself.

Reflection - One thing I learned is that most of the interviewers became aware of the situation as they grew older in age or when they start to realize how life is. Another thing I learned is that it happens more than once in their lives. Being unhappy comes back to your life again for many other reasons. I felt like almost everyone had the same response as well.

Summary - I think the opportunity is still there but much larger than what I expected. I did not think it will be this big of a unmet need. Almost everyone has this unmet need at one point in their lives. I felt like I was less accurate about the situation before I began the interviews with the people. Many of them have a different way of solving their unmet need. Some take a positive route while others take the negative way out of it. 

5A-Identifying Local Opportunities

• "EarthTalk' by Roddy Scheer and Doug Moss

1. https://thebradentontimes.com/earthtalk%C2%AE-p21121-158.htm
2. The article is basically about running out of salt water in the coming years here on Earth. Over 700 million people do not have clean water and that number could get worse if nothing is done. Everyday we are losing tons of salt water that we need in order to survive. This is due to over population and climate change.
3. The two problems in this article is reverse osmosis and distillation because they can help us save salt water for the future but in a bad way. It creates toxic "brine" that can kill crops and other vegetables that us humans need to eat. It can also mess up the chemistry of the ocean.  
4. We humans have the problem because of not taking care of the Earth as we should. This could lead to other disasters for ourselves. 

• "The Sarasota City Commission voted 5-0 on Tuesday to decriminalize possession of less than 20 grams of cannabis" by Billy Cox

1.  https://www.heraldtribune.com/news/20190903/sarasota-votes-to-decriminalize-small-amount-of-marijuana
2. This article is about changing the law for the possession of marijuana in the county of Sarasota. Instead of getting arrested, going to court, paying the fines/bonds and probation. The law now lets you get less trouble from the system. The new law will fine you just $100 or ten hours of community service. This new law will in effect in about 90 days or so. Which also benefit the jail services from having over crowded areas because now they can focus on having more space for people that actually committed a serious crime.
3. The problem in this article is the use of having overcrowded jail services with people that committed a small crime. By having this new law in effect then it will prevent them from having crowded areas like that. They can focus on more serious crimes that actually affect the city of Sarasota. But it is still a crime having possession of marijuana but less problems for the people involved.
4. The local police department and the people who created the first law has the problem for having so many people in jail just for a small amount of marijuana but with this new law everything will change. At least that is what everyone is hoping for. 

• "Alabama 14-year-old accused of killing 5 family members" by Gary Dinges

1. https://www.heraldtribune.com/news/20190903/alabama-14-year-old-accused-of-killing-5-family-members
2. In this article the story was about a young teen killing his own family members for no apparent reason. No one knows why he did it or how he got the gun in the first place. He killed his father, step mother, two brothers and a sister. He used a 9mm handgun to do his killing. The bad part of this story is that the gun was not suppose to be there in the first place either. It has no licensed on it and no one knows why or how it got there. The teen is now facing five counts of juvenile murder.
3. The problem in this article is how the gun got there if it not licensed by the state not to mention how he found it and was able to get his hands on it. 
4. The local city, state and government have the problem for not having strict rules on gun possession. They need to change the laws in order to prevent events like this in the future. Also check up on people that are not normal compare to others in the community. 

•   "Lawsuit aims to end solitary confinement of children in Florida" by Romy Ellenbogen

1. https://www.bradenton.com/news/state/florida/article234746217.html
2. The article is about how are children, teens and sometimes young adults are being treated in juvenile detention throughout the state of Florida. Some kids are brought to the detention center for minor actions they committed which the Southern Poverty Law Center, Florida Legal Services and Florida Justice Institute do not like. They also do not like the way the kids are being treated as well. Once in there the kids are only allow to leave the room to take showers which can lead to brain effects. Since kids are still young the brain is still developing and it can lead to serious problems. Their are some kids that have problems and want to kill themselves from being in there. One lost the battle unfortunately. 
3. The problem in this article is how the people that work in the juvenile department treat the kids. They are not helping the kids prevent themselves from killing themselves. They are just making it worse day by day. 
4. The state and local juvenile department have the problem for not having a law that's more reasonable for having kids in there. And not to mention the way they are treated to prevent suicide.

•  "Frontier Airlines falsely accused NC man of sex trafficking adopted black son, suit says"

1. https://www.bradenton.com/news/nation-world/national/article234770802.html
2. The article is about the Frontier Airlines crew members accusing a guy of having a child that's not his and using him for sex trafficking. It turns out the child was his adopted child of 12 years old. The crew mistreated the child and the father but mainly the child. They touch him inappropriately and the father was hit in the head as well. After telling the crew that it was his son and that still happens to them. He told several times and no one listen to him. The crew said that they did because of some actions they saw between the father and the child but I think they overboard with the situation. 
3. The problem in the article is that the crew acted in a bad way in which they shouldn't have in the first place. They need to train more for situations like these and learn how to approach the situation as well. 
4. The Frontier Airlines has the problem for not teaching the crew members how to act and how to handle the situation in a kindly matter. 

3A- Your Entrepreneurship Story

The first time I was exposed to entrepreneurship is when I was watching "Shark Tank". I was casually going through the channels to see what was on that night and I happen to come across this show. I have no idea why I decided to stop and watch the show but I'm glad I did. I had no idea what was going on at first either because I started watching it halfway through the show. As soon as I started watching the show from the start I soon realized what it was about. It is basically about people coming to the show explaining the business they have and how they need help with it. It could be that they need help with the business by needing money or someone that has experience or even both. They come in to make a deal with at least one of the five entrepreneurs in exchange for some percentage of their company. It's a risk some do not take because they ask for to much or they just can't agree on the percentage of the company. I've stopped watching the show though and starting watching a new one called "The Profit". This is a really good show in my opinion because you can see the more in depth of the agreement. It is about a guy named Marcus who goes to the business's that need his help with money and turning things around. They want his knowledge and expertise of the business world. It is not like "Shark Tank' where the people go to the entrepreneurs, Marcus goes to them. I love this show because it goes more in depth. It shows you what goes on after the agreement is made. How he is making the business better. I've learned a lot from watching his shows. One thing I forgot to mention is what is an entrepreneur? An entrepreneur is someone who invests their own money into their own business or someone else's to make it better by helping in anyway possible. 

 

I enrolled into this class because it is one of my require classes that I need to take for my degree in Marketing. At least that is what I know but I'm glad that I'm in here because it is still about business. I mean maybe one day I might open up my own business and being in this class can help me be successful. I hope to get more in depth with entrepreneurship from what I already know.